Walk into any retail store in Mumbai today. Look at what’s sitting on the counter near the billing desk. Chances are – it’s not plastic anymore. The shift has been happening gradually, then all at once. And if you’re a business owner still deciding between brown paper bags and plastic carry bags, this piece will […]
You’ve probably been asked this question a dozen times. By a client. By your packaging vendor. Maybe even by yourself at 11pm before placing a bulk order. Which bag should my business actually be using? It’s not as simple as it sounds. Because in India right now, the answer depends on more than just cost. It depends on what you’re carrying, who’s carrying it, and whether you’ll get fined if you get it wrong. Let’s break it down properly.
It’s happening quietly. But if you’ve been paying attention, you’ve noticed it. The sweet shop down the street that used to hand out thin polythene bags is now handing out paper bags. The pharmacy at the corner has paper bags with its logo on them. The boutique clothing store, the organic grocery, the mid-range restaurant […]
In the world of retail and e-commerce, the battle for customer attention does not end at the “Buy” button or the cash register. In fact – for the most successful brands, this is exactly where the real marketing begins. When a customer walks out of your store or even receives a delivery, they are holding […]
