Your customer paid. They smiled. They took the bag. And then… they forgot about you. That’s what happens when your packaging does nothing. When it’s just a bag. Functional, forgettable, gone. But here’s the thing – the brands that people actually remember? Their packaging works after the sale. It travels. It gets photographed. It sits […]
Walk into any retail store in Mumbai today. Look at what’s sitting on the counter near the billing desk. Chances are – it’s not plastic anymore. The shift has been happening gradually, then all at once. And if you’re a business owner still deciding between brown paper bags and plastic carry bags, this piece will […]
You’ve probably been asked this question a dozen times. By a client. By your packaging vendor. Maybe even by yourself at 11pm before placing a bulk order. Which bag should my business actually be using? It’s not as simple as it sounds. Because in India right now, the answer depends on more than just cost. It depends on what you’re carrying, who’s carrying it, and whether you’ll get fined if you get it wrong. Let’s break it down properly.
